Leresistant's Blog

Mister Edery, head of portfolio Xbox Live Arcade, decided to write a book, and it is available on Amazon!

Named "Changing the Game, How Video Games are transforming the future of business, this book will give you another vision of video games, talking more profit, innovation, marketing ...

The book is divided this way:

Part 1: Introduction

Part 2: Games and consumers

2 .1: Advertising in and around games

2.2: Games advertising

2.3: advertising Worlds

Part 3: Games and employees

3.1: better staff employed through games (training)

3.2: Three tips for interconnected worlds

3.3: The talented Thursday, to recruit employees.

Part 4: Games and the future of business

4.1: Games for work, games at work

4.2: Innovate through communities

4.3: Why players are better than computers, scientists and politicians.

So much for that description.

You can order the book on the Amazon site by clicking HERE.

The book site is available here, and the blog of David Edery is by LA.

Everything is in the title.

The president of Sony Computer Entertainment, Kaz go, reiterated his remarks, saying that the price of its console was honorable, given the functions.

He realizes, however well aware of the financial status of consumers, but says "until we can generate excitement, unless we are undergoing another".

However, Japan, the company will release a pack with a 80GB hard drive and a free game for the price of standard 40gb pack.

It remains to be seen how sales of the PS3 will be affected by the declining price of the Xbox 360 ... Error strategic or not, only time will tell.

But what that this game?

Simply an "extension" Halo 3. It is an additional disc that we will not embody the Master Chief, but a simple soldier during the events that led the guys in armor in New Monbasa.

The game will have the same options that its multi seniors. It will be available by the end of 2009.

How many millions of dollars under this report?

Here is the video!

PS: The site is available by clicking HERE.

Often, during an economic crisis such as that we are experiencing, people do not know how to react, and often pointing at various individuals / institutions. Their behavior may resemble a real witch hunt, where the best place to head a pseudo guilty would be on a pique.

Marshall Goldsmith gives us some of his methods in an article published in HBR.

                -Encourage each person on your team to remember four words: more help, feel less.

                -Try to attract the attention of your team on a future they can change, not an unchangeable past.

                -Try to empower people to be aware of their behavior, their decisions.

                -Ask each person to consider the question: "What can we learn from this crisis?" Leadership is easy when times are easy, not when hard. How the team can grow from this experience?

                - Ask each person to consider the question: "What can we learn from this crisis?" After thinking individual, go teamwork, enhance communication and teamwork.

                -Ensure that each member upset and / or out of control when he speaks in this state because it would charge as irrational words and may regret it bitterly.

                -Before you say "Do I right?", Ask yourself the question first "This Will it help?". If your comment may be offensive to a person or for wounding team spirit, see if it really deserves to be said!

That is, the method has ended 7 points. Henry Kaufman has more than done a video!

Several reasons may explain this rather provocative title.

                -The web is very broad, and "XNA Game" leads more than 2 million pages. Unless it is very well referenced, there is little chance that you exit on the first page.

                -You develop a game lover, so with few resources. A marketing campaign is virtually impossible.

                By incorporating the previous point, how to make a place where we see the marketing budget of commercial games: several thousand to tens of millions of dollars in advertising. Can you compete with that power?

                -For now, the end user must buy a subscription of $ 99/an, the "Premium Membership" in order to play your games on the console. You know many who paid?

This article is not written to demonstrate that the XNA system is inefficient, but to show that there is room for improvement so that the audience is more important.

Two solutions: making the possibility of playing amateur free games on the console (without having to pay the premium subscription) and create a PR agency dedicated solely to promoting the games!

Thank you to Dave Weller!

At the conference All Things Digital, Bill Gates and Steve Ballmer presented on Windows Seven, the new operating system, the successor of Windows Vista, incorporating a lot of features implemented in Surface.

The interface is touch-sensitive, multi-points (Multi-touch technology), which will provide new opportunities for interaction between man and machine, and offer new opportunities for developers.

It was greatly stressed that compatibility with Windows Vista has been a priority, not panic about your legacy applications, they should turn on Windows Seven smoothly!

This system should be available in the year 2010. Here is a short video, which shows you the potential of the beast!

At the salon CEO Summit 2008, Bill Gates introduced a prototype made in Microsoft Touch Wall. This concept takes the regular "user friendly" Surface, but on a wall, equipped with a plexiglass plate, and three infrared cameras, which detect the movements of the user

Surface cheaper. Is the title that I could give to this article. Yes, Surface is a very expensive today, about 10,000 euros, but Wall Touch should not exceed a few hundred dollars for a display area well above MS Surface.

The operating system is Windows Vista, with a special interface called Flex.

Here is the video demonstration.

Here is a news that Shane Kim unveiled at the Microsoft Gamers Day. In an interview he announced that the Xbox 360 should be effective life of 7 years, slightly more than the Xbox 1.

While this is obviously than strategic. The first Xbox was there to know the brand, development studios allies to Microsoft. The Xbox 360 is there to conquer the market. This involves considerable expense in marketing. That's why teams planchent operational over a period of seven years, not five.  

This time, as indicated in the title, I will speak of the shares of Take Two. You know that the game Grand Theft Auto IV has sold very well (more than two million copies in the first days of marketing), has been selling a lot of consoles, has been criticized very well ....

Electronic Arts, which increased the number two publishers of video games, since qu'Activision and Vivendi have agreed to merge, desperately want to get their hands on Take 2, to strengthen its position. As a result, they offer two million dollars to shareholders to buy back shares and thus have greater control on society.

The board of Take 2 seeing all this a bad eye, asking shareholders not tender their shares, to keep it, to see record sales beaten by their last game GTA IV.

When we see the figures, more than two million copies, it is reasonable to think that the share price of Take Two will increase fairly rapidly, not because of dividends etc ...?
Well, when you look at the share price, we see that fluctuations are not very important.

Here is a link describing the evolution of stock prices:

LINK

You think what?

PS: Regarding the sales of GTA IV, the ratio is 65/35 for the Xbox 360 in the USA, and 55/45 in the UK.