Leresistant's Blog

Mister Edery, head of portfolio Xbox Live Arcade, decided to write a book, and it is available on Amazon!

Named "Changing the Game, How Video Games are transforming the future of business, this book will give you another vision of video games, talking more profit, innovation, marketing ...

The book is divided this way:

Part 1: Introduction

Part 2: Games and consumers

2 .1: Advertising in and around games

2.2: Games advertising

2.3: advertising Worlds

Part 3: Games and employees

3.1: better staff employed through games (training)

3.2: Three tips for interconnected worlds

3.3: The talented Thursday, to recruit employees.

Part 4: Games and the future of business

4.1: Games for work, games at work

4.2: Innovate through communities

4.3: Why players are better than computers, scientists and politicians.

So much for that description.

You can order the book on the Amazon site by clicking HERE.

The book site is available here, and the blog of David Edery is by LA.

It is now some days I have not posted on this blog, then it is time to make a small update news gaming world!

First, for Halo 3, it should be noted that the multiplayer beta will run from May 16 to June 6, the time that the Bungie team collects all the statistics they need. It will depend on three maps, which should be sufficient for a beta. You can get more information about it by downloading the latest video documentary prepared by the equ Ipe of Bungie. Attention, the images you see are an alpha version of the game, so are not at all representative of the title final. We must not forget that the new maps for Halo 2 will soon be available for download on Xbox Live, at a cost of $ 4 exclusively on Xbox 360.

Regarding the updating of the console, it will take place on May 7 2007, and bring new features. The most interesting is the integration of Windows Live Messenger to the Xbox 360: we can communicate to six written in conversations with our contacts WLM. In addition, there will be the emergence of a new blade "Xbox Live Marketplace. The console will lapse automatically after downloads. In short, many new features! You can see all the details on the official Xbox site.

With the integration of Windows Live Messenger, the team responsible for the Xbox had the idea to leave a keyboard specially designed for the Xbox 360. You can see it fits perfectly with the joystick. It should be out this summer, and its price has not yet been announced.

With the success that the Leipzig Game Convention won last year, organizers have decided to enlarge slightly, bringing the number of exhibitors from 368 to 390, with an area increased by 28%.

Regarding China, which has the greatest fan of online gaming, a new will seriously worry the amateur game online. With the success encountered by various MMORPGs such as World of Warcraft, and the number of dependents, the Chinese government has decided to impose a software publishers steering the game online for less than 18 years. Specifically, players can engage in their pleasures for three hours. During the two hours, the amount of points they can earn will be divided by two. After five hours of games, points will be reset, without possibility to earn more. There are also messages every fifteen minutes announcing that play more than five hours is bad for health. The game publishers and developers have until July 16 this year to incorporate into their games this software, either natively or by the presence of updates. The question we can ask ourselves is whether the Xbox 360 with its planned release in China, will be affected by such measures?

Finally, we can finish on a product that has just released a book particularly interesting. This is the year of the Video Game 2006-2007. This book will include a variety of topics, including a history of video games, a list of manufacturers, publishers French and international studios developments ... This book will cost you 35E. For more details, visit the site of the French association of video games.

The marriage between Google, the biggest search engine in the world, and Adscape, a company manager of advertising in video games, was held.

The transition would cost $ 23 million to Google. But with Adscape, Google gets all patents of society, but also all the technologies of this company very promising.

Will we see the result of static ads in games today, or of advertising in real time and interactive, fully using the Internet players?

Here is a very interesting book on the video game industry: I present Videogame Marketing and PR: Vol 1. - Playing to Win, written by Scott Steinberg, a veteran of the video game world.

This book of all topics on this highly lucrative business of generating nearly 13.5 billion dollars. You discuss the themes of PC games, consoles, online, mobile game Tout ca ... to allow your game to the media, to have the best statistics, over a large quantity of fans, and more !

We also remember the price of the book, $ 6 edition PDF. During a certain period will be free for professionals.

Here is a page showing all the details: http://www.sellmorevideogames.com/