More and more games enjoy significant marketing operations. This is particularly the case for Halo 3 and Gears of War.
Halo 3 had the right to advertising only in images, and which was broadcast in ESPN. Epic Games studios have commissioned them when an advertisement, not images, but made from the game engine, the Unreal Engine 3.
Here are two videos that show how these were made advertisements. It is short, but frankly this is the look!
What do you think?
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That you're interested in the news Xbox 360, you must remember the memorable "barge operation" orchestrated by Microsoft at the launch of the PlayStation 3 in Paris? François Ruault, director of public division at Microsoft, gives some details to the chain LCI.
You should know that this whole operation cost only 50 000E, which is not a very high figure considering the impact on all websites and television, both nationally and globally.
Moreover, it can be noted that the operation has been organized very quickly: "On Tuesday before the launch, it had found the barge. On Wednesday, it was a sheet of 38 meters by 3: Xbox 360 loves you. And on Thursday, it was fun ... "
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Published by Pierre Thurau in video games Economics, Marketing, tags: Marketing, Advertising You've probably realized that advertising is becoming increasingly common in video games (on the walls of maps, on virtual billboards or on the clothes of the character ...), all to make the best game . But have you seen the latest forecasts for business?
According to the site emarketer.com, spending on advertising in video games will be over 1.9 billion in 2011, against 692 million in 2006, an increase of 23% per year for 5 years. This is an explosion of this very lucrative market, but also new opportunities offered by new generation games.
When interactive advertisement, which will target the best player in terms of its actions, or preferences, which may change via the internet player?
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Published by Pierre Thurau in Other, Economy, Economy video games, tags: Adscape Media, Google, Video Games, Commercials The marriage between Google, the biggest search engine in the world, and Adscape, a company manager of advertising in video games, was held.
The transition would cost $ 23 million to Google. But with Adscape, Google gets all patents of society, but also all the technologies of this company very promising.
Will we see the result of static ads in games today, or of advertising in real time and interactive, fully using the Internet players?
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