Leresistant's Blog

That is what Reggie Fils-Aime, president of Nintendo North America, announced. Wii stocks are apparent unacceptably high, and demand for the holiday season looks high. According to him, his company is working very hard to meet this demand, but it is not that there will be enough consoles to meet everyone. Apparently production was set to meet a need strong, but it would need, according to analysts Nintendo, even stronger than expected, so it must reorganize.

Truth or simple marketing coup to boost reservations, only the Christmas period will tell!

This should welcome more than one. Microsoft has announced that the Xbox 360 was officially lower prices in Europe starting this Friday. The new prices will 349E for the Premium model (with a wireless controller and a hard disk with a capacity of 20gb) and 279E model for the Core (with a joystick wired). This Friday is the day of the release of the Xbox 360 Elite (wireless, 120GB hard drive, HDMI, black hull), for a price of 449E.

That should boost sales of the console, in anticipation of the big hits that will emerge in autumn!

This is the figure that should bring Halo 3 United States alone during the first day of marketing. For comparison, know that the second album had 125 million revenue. 155 million is better than Spider Man 3, which had 151 million in 1 day.

If we consider that the game is sold at a price of $ 60 per unit, just that it sells as much as Halo 3 Halo 2 at its launch for the latest opus surpasses the previous!

We can say that Microsoft is confident on this one there!

The success of the Wii goes over the world! We just learned that the console has sold over 100,000 units in Australia, making it the fastest console sold in this country.

The console is marketed at a price of 252 euros, with a copy of the game Wii Sports.
"We are pleased that the console has achieved this feat, but we are also very excited knowing that this console has reached this mark, reaching new people, and increasing the scope of our industry," said director of sales and Nintendo marketing in Australia, Rose Lappin.

"We promised that we would play to the people, I think this is proof that we are moving in the right direction." Finally, it concludes: "The game Wii Sports is running a very good performance as a primary Thursday to encourage non-players to try the Wii experience."

As a bonus, here's a nice little picture (or not )

Peter Moore spoke a short time ago the need for Microsoft to improve its sales strategies to target with its Xbox 360 a larger population demographics.

Microsoft has made clear with its intentions to attract a family audience on his living room console, and thus change the public image associated with this console. With a marketing has proved to Nintendo, especially with its Wii and DS, Microsoft has extended the progression of the Xbox 360 to a different audience, older, not knowing the FPS, nor the Xbox 1. Moore had spoken a short time ago the acquisition of Rare studios, but according to a Bloomberg analyst, reduced price of the console would be a better way to attract that audience. This hypothetical price drop could be effective in September.

"If we do not turn quickly and n'étendons our fleet of consoles, we may find ourselves in the same situation as the Xbox 1, a profitable business with 25 million people ... What I want is a business profitable with 90 million people. " 90 million, or simple objective figure, we do not know. All we know, the current sales of the console, amounting to over 11 million units around the world.

David Hufford, director of Xbox product management, said that a core Xbox 360 sold at $ 200 could be attractive. But he announced on GamerscoreBlog: "With a 360 that sells well at its current price, the Elite who is out to $ 479 and a great catalog of games, there is no reason to announce a price drop for the moment "

As they say so in the video game industry, wait and see ...

You've probably heard that E3 was sharply reduced this year, the invitations are very rare, and therefore, this international show of video games is no longer what it was before.

Ubisoft has therefore found the parade. They create the Ubidays, currently taking place in Paris. Nearly 600 journalists have made the trip to attend the show, which began with a speech nearly two hours led by Yves Guillemot, boss of Ubisoft.

He announced that E3 was only for Americans, and that therefore they were seeking another way to show their products. " Then he comes to the point: "We have therefore decided to E3 France, and this is the Ubidays."

As he explains, this exhibition aims to introduce new games Ubisoft, and specify what the division of casual players. Because the market for these players exist, the firm had sold almost 5 million units Petz game for Nintendo DS. This division will seek to conquer this market very promising. Games cuisine and fashion will be intended mainly for girls and the coaching jeux (mental and physical) will be for older audiences.

But these Ubidays will also aim to show the world what the new productions Ubisoft, as Assassin's Creed, Brothers in Arms, Ghost Recon, and Splinter Cell, which are intended for an audience accustomed video games.

Regarding films (an animation studio will soon open its doors in North America), Ubisoft said it "must seek to collaborate with those creating the films because these people are really excellent. They have a great know-how we can exploit, and good techniques we can use in our games. They can come and work in our animation studio, this would be a very good way to collaborate with them. "

On consoles, he admits they are indeed well established market and believes that this market will increase by 50% the coming years, and between 13 and 15% this year. "These machines are selling very well, and we believe that the Wii, the DS, PS3 and Xbox 360, we offer new games helping potential client to enter the market."

To conclude, we can not err greatly, say that Ubisoft is more confident in the future!

The official website is here.

Peter Moore has just revealed a few interesting things about the British development studio, Rare, which Microsoft has purchased for $ 375 million.

He pointed to Newsweek magazine that the game Kameo, the Xbox 360 has been marked by violent titles banned at least 16 years, as on the Xbox first name. Perfect Dark Zero and Kameo, two launch titles, it exceeded all expectations of their sales. However, with Kameo which was a new license, development could take place very quickly, not like PDZ.

He was excited about Viva Pinata, which has helped the Xbox 360 to acquire new players, younger, less hardcore gamers. He claims that sales of this game have been good, and that title has created a new license for players aged 8 to 12 years.

That should give some future Xbox 360 to three licenses.